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Writer's pictureJason Huett

Top Cities in Dane County, Wisconsin to Start (or Buy) a Business

Updated: Jan 4



Dane County, Wisconsin

Are you thinking about starting or expanding your business in Dane County, Wisconsin? Dane County is one of the fastest growing counties in the U.S., with several cities poised to experience notable growth over the next decade. In this article, we will explore five of the fastest growing cities in Dane County, uncover their unique characteristics, and highlight the industries flourishing within them.


Introduction

Dane County, Wisconsin, known for its vibrant communities and robust economy offers solid ground for new entrepreneurs and business owners. The county is experiencing significant population growth, which in turn, is fueling local economic development and presenting strong business opportunities. Whether you're a new entrepreneur or a seasoned business owner looking to expand, these cities provide a promising landscape for success.


Here is our list — these are cities that we consider to be some of the strongest in the area for starting, expanding, or buying a business (in no particular order):


Madison

Madison, Wisconsin

Madison, the capital city, is renowned for its high quality of life, excellent education system, and thriving technology and bio-tech sectors. The presence of the University of Wisconsin-Madison contributes to a robust talent pool, making it an ideal location for businesses, especially in the tech and research industries.

Population Growth

  • Current Population: Approximately 269,840

  • Growth Rate (Past 10 Years): 10.8%

  • Expected Growth Rate (Next 5 Years): 7.5%


Notable Industries

  • Technology

  • Education

  • Healthcare


Largest Employers

  • University of Wisconsin-Madison

  • Cuna Mutual Group

  • American Family Insurance

  • UW Health


Sun Prairie

Sun Prairie, Wisconsin

Sun Prairie is known for its family-friendly environment and rapidly expanding residential areas. The city's strategic location near Madison makes it an attractive suburb with a growing commercial base. Like many other adjacent cities (to Madison), many entrepreneurs locate in Sun Prairie to be close to Madison, but located in a less population dense area.

Population Growth

  • Current Population: Approximately 36,894

  • Growth Rate (Past 10 Years): 36.5%

  • Expected Growth Rate (Next 5 Years): 14.3%


Notable Industries

  • Retail

  • Manufacturing

  • Construction


Largest Employers

  • General Casualty

  • QBE Investments

  • Sun Prairie Schools

  • Colony Brands

Fitchburg

Fitchburg, Wisconsin

Fitchburg offers a perfect blend of urban and rural living. With significant investments in infrastructure and business parks, the city supports a diverse range of businesses, from startups to established companies. Fitchburg has also experienced significant growth in the housing and multi-unit apartment sectors making it one of the top choices for relocation.

Population Growth

  • Current Population: Approximately 30,795

  • Growth Rate (Past 10 Years): 16.3%

  • Expected Growth Rate (Next 5 Years): 11.6%


Notable Industries

  • Biotechnology

  • Agriculture

  • Manufacturing


Largest Employers

  • Sub-Zero

  • Promega

  • Agrace HospiceCare

  • Placon


Verona

Epic in Verona, Wisconsin

Home to Epic Systems, one of the largest healthcare software comspanies in the world, Verona has a strong presence in the healthcare technology industry. The city's rapid growth is also supported by excellent schools and community amenities.

Population Growth

  • Current Population: Approximately 13,233

  • Growth Rate (Past 10 Years): 31.4%

  • Expected Growth Rate (Next 5 Years): 13.7%


Notable Industries

  • Healthcare Technology

  • Education

  • Housing Development

Largest Employers

  • Epic

  • Cleary Building Corp.

  • Verona Area School District


Middleton

Middleton, Wisconsin

Middleton boasts a high concentration of corporate headquarters and technology firms. Its proximity to Madison, combined with a vast array of recreational facilities, makes it a highly sought-after location for both living and working.


Population Growth

  • Current Population: Approximately 21,894

  • Growth Rate (Past 10 Years): 11.6%

  • Expected Growth Rate (Next 5 Years): 7.2%


Notable Industries

  • Corporate Headquarters

  • Technology

  • Retail


Largest Employers

  • PPD

  • UW Medical Foundation

  • Electronic Theatre Controls

  • Spectrum Brands

Waunakee

Waunakee, Wisconsin

Fun fact: Waunakee is the only Waunakee in the world! Situated just north of Madison, Waunakee is a popular destination for families. It's an easy 10-minute drive to Madison, but provides residents with many of the same amenities as a larger city, but without the population density. Waunakee is known for its thoughtful city layout and excellent school systems — it's definitely worth checking out!


Population Growth

  • Current Population: Approximately 15,150

  • Growth Rate (Past 10 Years): 11.7%

  • Expected Growth Rate (Next 5 Years): 4.4%


Notable Industries

  • Financial

  • Manufacturing

  • Medical Technology


Largest Employers

  • Uniek, Inc.

  • D&S Dental Laboratory

  • Summit Credit Union

  • Suttle-Straus


Conclusion

Dane County's continued growth and economic diversification present a golden opportunity for new and expanding businesses. Each city has its unique charm and advantages, making them ripe for entrepreneurial ventures. From technology and healthcare in Madison and Verona to manufacturing and retail in Sun Prairie and Fitchburg, the sky is the limit!


To your success,


Jason Huett Collaborative Commercial Business Brokers Business Broker | CEO


PS: If you have specific questions about any of these cities, please reach out anytime. I've operated businesses in several of these cities and more!

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